With significant growth in the number of smaller households in Britain, the wholemeal bread brand Allinson's has rolled out a line of smaller loaves. While the new loaves boasts the same wholesome ingredients and great taste as the brand's original products, the smaller format makes it a better buy for those who go through groceries less quickly.
Allinson's new product consists of 12 slices in a 650 gram bread loaf. The new size is specially designed to maximize freshness and reduce the amount of food waste in smaller households. As the brand's marketing director Janene Warsap explains, "We wanted to give consumers more of what they love while meeting their needs – the perfect amount of bread to enjoy through the week and an optimum-quality product experience."
Just like Allinson's original products, the smaller loaves come in Classic Wholemeal, Signature Seeded, Rustic White and Seeds & Grains.
Small-Scale Artisan Breads
Allinson's Has Created a Line of Smaller Loaves for Smaller Households
Trend Themes
1. Small-sized Food Products - Opportunity for businesses to create smaller sized versions of their products to cater to smaller households and reduce food waste.
2. Demand for Wholesome Ingredients - Opportunity for businesses to market products with natural and healthy ingredients to meet the growing demand for fresh and wholesome food products.
3. Personalization and Customization - Opportunity for businesses to offer personalized options and packaging sizes to cater to individual household needs and preferences.
Industry Implications
1. Food and Beverage Industry - Businesses can capitalize on the trend of smaller households by creating smaller-sized versions of their food products and marketing them towards this demographic.
2. Packaging Industry - As businesses create smaller-sized food products, there is an opportunity in the packaging industry to provide eco-friendly and biodegradable packaging options for these smaller portions.
3. Consumer Goods Industry - Businesses can invest in research and development to create personalized and customizable products to cater to individual household needs and preferences for products like bread.