The Slow Down Skincare initiative by Kravebeauty challenges customers' constant demands for newness and as the beauty brand says, this challenge invites "us to produce less skincare in a world that demands more." It's estimated that 3,000 beauty brands launch every year and in 2019 in the United States alone, more than 3,100 skincare products launched in the mass category.
Using the classic tale of The Tortoise and the Hare, Kravebeauty challenges overproduction and overconsumption. In the month of April, the beauty brand is inviting the beauty industry to #PressReset and slow down the world's rate of producing, consuming and disposing of products. With this initiative, KraveBeauty hopes to inspire and partner with other sustainability-minded brands to amplify the impact.
Slow Beauty Campaigns
Kravebeauty's Slow Down Skincare Initiative Challenges Overproduction
Trend Themes
1. Slow Beauty Movement - The Slow Beauty Movement is an opportunity for the beauty industry to shift towards more sustainable production and consumption practices.
2. Anti-overproduction - Anti-Overproduction is a trend that presents opportunities for brands and consumers to focus on quality and sustainability within the beauty industry.
3. Sustainability Challenges - Sustainability Challenges present opportunities for the beauty industry to embrace innovative solutions that address the impact of overproduction and overconsumption practices.
Industry Implications
1. Beauty Industry - The Beauty Industry should embrace the Slow Beauty Movement and prioritize innovation towards sustainability in production and consumption practices.
2. Sustainable Packaging Industry - The Sustainable Packaging Industry has the opportunity to work with beauty brands to develop innovative packaging solutions that reduce waste and promote sustainability.
3. Eco-friendly Manufacturing Industry - The Eco-Friendly Manufacturing Industry can partner with beauty brands to develop sustainable production methods that reduce the impact of overproduction and overconsumption practices.