Sliding Catwalks
Neon Makes Strutting Even Harder
Massive gloves, rockin' bathing suits and heart-shaped glasses skid across the catwalk for Neon's fall/winter 2008 show. Models may have had a harder time balancing even though stilettos were replaced by flats for this the technologically advanced moving sidewalk. With a strong focus on urban beach wear, Neon a Brazil-based line is known for representing the elegance and fun of the local Sao Paulo culture. However, for the time being, designs can only be found on static hangers at stores in Brazil, Tokyo and New York.
Trend Themes
1. Moving Sidewalks - The use of technologically advanced moving sidewalks in fashion shows can create a unique and captivating runway experience.
2. Urban Beach Wear - The focus on urban beach wear in fashion shows presents an opportunity for designers to tap into a growing market and create innovative designs.
3. Static Hangers - The use of static hangers in stores limits the ability for customers to fully experience and interact with fashion designs, opening opportunities for disruptive innovation in retail displays and customer engagement.
Industry Implications
1. Fashion Shows - The fashion show industry can benefit from incorporating technologically advanced moving sidewalks to enhance the visual presentation and excitement of collections.
2. Fashion Design - The urban beach wear trend presents a disruptive innovation opportunity for fashion designers to create unique and stylish designs that cater to the growing demand for fashionable beach attire.
3. Retail - The use of static hangers in stores highlights the need for disruptive innovation in the retail industry to create engaging and immersive experiences for customers that go beyond traditional displays.