Majenye, a plant-based beauty brand offering hand-crafted products infused with crystals, recently expanded its portfolio with the introduction of a new line of soothing bedtime candles. The three new wellness-inspired fragrances are crafted to induce calmness, relieve stress, and elevate any space. The scents include Midnight Kiss, Morning Bliss, and Lucid Dreams -- each adding a s a unique ambiance that is perfect for winding down.
A 100% recyclable glass vessel houses the candle with a crackling cotton wick made of Coco Apricot. The series has a clean, slow burning crème wax with a strong scent throw and a burn time of 50+ hours. This elegant set of hand-poured candles are also made with essential oils making it a perfect addition to a nighttime routine.
Sleep-Inspired Candle Collections
Majenye Debuts Three Restful Candles
Trend Themes
1. Wellness-inspired Candle Collections - As the wellness industry grows, there are disruptive innovation opportunities for candle companies to incorporate natural, plant-based ingredients and crystal-infused wax to create relaxing and rejuvenating scents.
2. Sustainability in Candle Making - With eco-conscious consumers becoming more prevalent, companies can disrupt the market by using recyclable materials in both the candle container and packaging.
3. Essential Oil Candle Collections - As essential oils continue to gain popularity for their therapeutic benefits, there are opportunities to create personalized, mood-boosting scents with various aromas.
Industry Implications
1. Candle Manufacturing - As more consumers seek environmentally-friendly and wellness-inspired products, candle companies have the opportunity to innovate their production processes and ingredients to meet these demands.
2. Beauty and Cosmetics - As Majenye demonstrates, brands in the beauty industry can diversify their offerings with candle collections that align with their existing plant-based and natural ingredients philosophies.
3. Home Decor and Furnishings - As home aesthetics continue to be popularized on social media, disruptive innovation opportunities exist for candle companies to innovate their product design and branding to align with current decor trends.