Elle Fanning, who is playing Sleeping Beauty, aka Princess Aurora, in Disney's upcoming 'Maleficent' film donned the Sleeping Beauty Pump during the film's promotional tour. She appropriately wore them with a Valentino dress to a 'Maleficent' photocall in Paris.
Made by Charlotte Olympia, the pumps feature Princess Aurora's face, they are pointy-toed and are a burnt-orange color. Charlotte Olympia is known for her whimsical footwear designs, but the designer literally stepped up her label's reputation with these Disney-inspired shoes. She is reeling in a whole new demographic of customers now from pre-teens to adult Disney-enthusiasts.
Unfortunately, it's reported that the cute shoes are currently sold out everywhere. Hopefully they get restocked in time for the film's premiere so die-hards can pick up a pair to wear to the theater.
Princess-Inspired Heels
Charlotte Olympia's Sleeping Beauty Pump Debuted on the Real-Life Aurora
Trend Themes
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Princess-inspired Footwear — The popularity of Charlotte Olympia's Sleeping Beauty Pump highlights a growing trend of Disney-inspired footwear for both younger and older demographics.
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Whimsical Designer Collaborations — The success of the Charlotte Olympia and Disney collaboration opens up opportunities for other designers to collaborate with popular entertainment brands, creating unique and playful products.
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Celebrity Endorsements in Fashion — Elle Fanning's endorsement of the Sleeping Beauty Pump showcases the influence of celebrities in driving fashion trends and increasing brand awareness.
Industry Implications
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Fashion and Apparel — The success of the Sleeping Beauty Pump demonstrates the potential for the fashion industry to tap into nostalgic and pop culture themes to attract new customers.
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Entertainment and Media — The collaboration between Charlotte Olympia and Disney highlights the potential for entertainment and media companies to expand their brand reach through unique and fashionable collaborations.
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Retail and E-commerce — The increased demand for the Sleeping Beauty Pump underscores the potential opportunities for retailers and e-commerce platforms to capitalize on popular culture trends and limited-edition collaborations.