With overnight face masks or soothing sleep sprays to promote deeper rest or even beautifying sleep snacks, consumers are familiar with the important link between sleep and skincare. EASE is a concept from Panasonic that takes the form of a skincare device that works during sleep and is designed to deliver invisible infrared light and a fine steam to improve the quality of one's skin. The concept is integrated into a bed's headboard, so that the face can easily be accessed and appropriately treated according to its needs during sleep.
EASE is one of the concepts that Panasonic unveiled at IFA 2019 as part of its Balance of Being collection of intuitive objects at the intersection of home, well-being and technology.
Skincare-Supporting Beds
Panasonic's EASE Concept Explores Sleep and Skincare
Trend Themes
1. Sleep-enhancing Skincare Devices - Opportunity for companies to develop innovative and convenient skincare solutions that can enhance sleep quality.
2. Integrated Bed Technology - Opportunity for companies to integrate technology into the design of beds to improve functionality and convenience for consumers.
3. Invisible-light Skincare Treatments - Opportunity for companies to develop products that use invisible light to improve skin quality in a non-invasive and convenient way.
Industry Implications
1. Skincare Industry - Opportunity for skincare companies to incorporate innovative sleep-enhancing skincare devices into their product offerings.
2. Furniture Industry - Opportunity for furniture companies to design and manufacture beds with integrated technology for added convenience and functionality.
3. Smart Home Industry - Opportunity for smart home companies to develop products that incorporate sleep-enhancing technology, such as the EASE concept, into the home.