As of January 2019, Skittles Darkside are making a return to store shelves for a limited time. With a host of mysterious new fruit flavors, the exclusive collection is a must for candy lovers.
Skittles Darkside is a limited-edition collection described as "the other side of the rainbow." Instead of the usual Skittles flavor lineup of grape, lemon, lime, orange, and strawberry, the Darkside version features dark berry, black cherry, midnight lime, blood orange, and a forbidden fruit flavor. Even the packaging is different, with the classic red bag replaced with a dark purple hue.
While the collection has been in and out of stores since 2013, in January fans will be able to easily get their hands on a bag of Skittles Darkside at their local supermarket or convenience store.
Mysterious Fruit Candy Flavors
Skittles Darkside Will Reveal "The Other Side of the Rainbow"
Trend Themes
1. Mysterious Fruit Flavors - There is a growing trend towards creating candy flavors that are unique, unusual, and unexpected, opening up opportunities to create new and innovative candy experiences.
2. Limited-edition Offerings - Limited-edition candy collections such as Skittles Darkside offer a sense of exclusivity and rarity, creating significant marketing opportunities for brands.
3. Colorful Packaging - As seen with Skittles Darkside, candy companies are experimenting with unique packaging designs that are visually appealing to customers, opening up opportunities for creativity and innovation in packaging design.
Industry Implications
1. Confectionery - The confectionery industry can continue to innovate by creating never-before-seen fruit candy flavors that appeal to consumers' taste preferences and stand out in a crowded market.
2. Branding and Marketing - Branding and marketing agencies can benefit from limited-edition candy collections to create unique campaign opportunities, capitalize on FOMO (fear of missing out), and increase engagement with audiences.
3. Packaging Design - The packaging design industry can embrace the trend towards unique and colorful packaging for candy products, opening up opportunities for custom designs and creative packaging solutions.