Sequential created a first-of-its-kind at-home skin test to analyze skin genetics and the skin microbiome, giving users a better sense of what they were born with, as well as environmental factors that impact their skin. In the Sequential Skin kit, there's an adhesive patch that's used to collect material from the surface of the skin. This patch only needs to be pressed onto the skin for a few seconds and offers a non-invasive, mess-free alternative to blood and saliva tests.
Within two weeks, users are able to receive a unique skin report, plus product recommendations that fit their individual profile. This process has the potential to take the guesswork out of picking and choosing skincare products, as well as save time and money.
At-Home Skin Tests
Sequential Skin Analyzes Skin Genetics and the Skin Microbiome
Trend Themes
1. At-home Skin Tests - Sequential Skin's at-home skin tests disrupt the skincare industry by providing personalized skin reports and product recommendations based on skin genetics and the skin microbiome.
2. Skin Genetics Analysis - The analysis of skin genetics presents a disruptive innovation opportunity for genetic testing companies to expand their product offerings into the skincare sector.
3. Microbiome Testing - The testing of the skin microbiome opens up opportunities for microbiology companies to create products and services that target specific skin microbiota, leading to personalized skincare solutions.
Industry Implications
1. Skincare Product Manufacturing - Skincare product manufacturers can leverage Sequential Skin's at-home tests to develop customized products tailored to individual skin genetics and microbiome, meeting the growing demand for personalized skincare.
2. Genetic Testing - Genetic testing companies can tap into the skincare market by offering skin genetics analysis to consumers, providing insights on how genetics influence skin health and recommending skincare interventions based on genetic profiles.
3. Microbiology - Microbiology companies can utilize the data gathered from skin microbiome tests to develop probiotic skincare products that balance and nourish specific skin microbiota, potentially disrupting the traditional skincare industry dominated by chemical-based products.