The Freezeway project in Edmonton, Canada encourages citizens to get outside and be more active in the cold with a conceptual skating channel that doubles up as a commuting trail to help people move through the city in a more enjoyable way. The cleared passage is designed by students and offers a scenic view of the city during the winter months.
Edmonton is known for having harsh winters that can often leave citizens hibernated inside. The Freezeway project aims to pull consumers outside with a disco lights and a conceptual design by upgrading the design of the city's snowy landscape to be more interactive and fun. Skaters can enjoy lacing up and taking a scenic spin around the 1,300 foot path in the midst of a forest.
Disco Skating Channels
The Freezeway Project Motivates Citizens to Be Active in the Cold
Trend Themes
1. Active Winter Tourism - Creating outdoor activities that engage tourists during harsh winter months.
2. Urban Fitness Planning - Planning city infrastructure that motivates citizens towards physical activity.
3. Innovative Commuting Solutions - Designing and creating commuting solutions that are simultaneously enjoyable.
Industry Implications
1. Tourism - Building infrastructure and activities that incentivize winter tourism.
2. City Planning and Development - Designing and planning cities with active transport infrastructure.
3. Outdoor and Fitness Industry - Creating products and solutions that inspire outdoor and fitness activities.