At times, it can be beneficial to take a step back and that is exactly what popular New York City-based label Grand is doing with its latest collection of skateboarding basics. Through drawing on the cultural street aesthetic of the urban sport and its communal extension, as well as by utilizing high-quality breathable fabrics, Grand is able to simplify its clothing range, offering consumers a minimalist take on iconic silhouettes.
The skateboarding basics include a series of baggy clothing designs — from hoodies to pants, that exude comfort and will definitely not disappoint in action. To keep up with the minimal sensibility of its collection, Grand uses a restricted color palette that features artistically presented typography as a decorative element.
With his skateboarding basics collection, founder Ben Oleynik wanted to "strip away things that aren’t needed."
Photo Credits: Colin Sussingham
Minimalist High-Performance Skatewear
Grand's New Line Brings It Back to Skateboarding Basics
Trend Themes
1. Minimalist Skatewear - Opportunity to disrupt the highly stylized and logo-heavy skatewear industry by offering minimalist yet high-quality and breathable clothing designs.
2. Community-centric Urban Sport Culture - Opportunity to elevate brand identity and increase customer loyalty by incorporating brand values that embrace the community-centric urban sport culture of skateboarding.
3. Simplified Iconic Silhouettes - Opportunity to create a brand distinction by offering simplified versions of iconic silhouettes in restricted color palettes with decorative typography as a brand signature.
Industry Implications
1. Skatewear Industry - Opportunity to innovate in the skatewear industry by offering minimalist yet functional clothing designs at affordable prices.
2. Sportswear Industry - Opportunity to disrupt the sportswear industry by tapping into the community-centric urban sport culture of skateboarding and creating brand loyalty through shared values.
3. Streetwear Industry - Opportunity to differentiate in the crowded streetwear industry by offering simplified silhouettes with a signature typography that resonates with the minimalist trend and the community-centric urban sport culture of skateboarding.