American model Missy Rayder looks chic in the Sisley Spring Summer 2010 campaign. Shot by photographer Marcus Ohlsson, the campaign gives off a refined Parisian feeling with a foreign element.
Rayder works long dark hair, dramatic makeup and slinky silk attire, going from date night in a purple one-shoulder mini to casual streetwear in hip-hugging denim. The Sisley Spring Summer 2010 collection seems to have everything any stylish female could ever want.
Implications - One of the simplest ways that any company can work to catch they eye of a consumer is simply by releasing an image that contains one specific or distinguishable aesthetic. By manipulating and using one specific color, the company connects the consumer to the brand so that they can immediately recognize them. Any business can use this simple trick to draw in more consumers.
Parisian Purple Pictorials
The Sisley Spring Summer 2010 Campaign is Distinguished
Trend Themes
1. Color Pop Campaigns - Branded campaigns focused on one specific color to connect the consumer to the brand.
2. Parisian-inspired Fashion - Clothing collections and fashion campaigns inspired by Parisian style.
3. Dark Dramatic Makeup - Makeup trends featuring dark, dramatic looks.
Industry Implications
1. Fashion Industry - Parisian-inspired fashion collections can be marketed to consumers seeking chic, elegant designs.
2. Cosmetics Industry - Dark, dramatic makeup trends can be marketed to consumers seeking edgy, high-fashion looks.
3. Advertising Industry - 'Color pop' campaigns can be utilized by various industries to catch the eye of consumers and connect them to the brand.