Singtel is a Singapore-based telecommunications company that recently made the foray into the Internet of Things with Singtel SmartHome.
With Singtel SmartHome, homeowners will be able to use SmartHub to manage motion sensors, cameras and plugs via a smartphone app. The smart home system will also make it possible for consumers to remotely lock their doors, monitor their home and program their air conditioning systems to be ready upon arrival.
What's most interesting about the SmartHome is that it the SmartHub is being offered to Singtel's fiber broadband subscribers for a monthly subscription. So far, two starter kits are being made available for about $18 or $32 monthly as part of two-year contracts. Non-Singtel consumers also have the option to purchase these kits, but for about $468 or $906 respectively.
Smart Home Subscriptions
Singtel Smarthome is Being Offered in a Monthly Subscription Format
Trend Themes
1. Smart-home-as-a-service - Offering smart home systems to consumers through subscriptions or contracts creates new revenue streams and boosts customer retention for telecom companies.
2. Remote-home-monitoring - Enabling homeowners to monitor their homes and devices remotely opens up disruptive innovation opportunities for security, energy management, and home automation solutions.
3. Affordable-smart-home-kits - Providing affordable starter kits for smart homes can attract non-Singtel consumers and expand the market for smart-home technology.
Industry Implications
1. Telecommunications - Telecom companies can capitalize on the trend of smart-home-as-a-service by offering affordable subscription plans to their customers.
2. Home Security - The ability to remotely monitor homes presents a major opportunity for home security companies to innovate and improve their offerings.
3. Home Automation - Subscription-based smart home services can disrupt the home automation industry and make it more accessible to a wider audience.