The popular calorie-conscious alcohol brand Skinnygirl recently partnered with Single Cup Coffee to offer consumers single-serve cocktail-flavored coffees and teas. The hot drinks will be available as pod capsules consistent with several single-serve brewing systems.
Skinnygirl is known for creating a line of flavorful and fruity zero calorie cocktails geared towards women looking to monitor their sugar content. Starting this fall, Single Cup Coffee will be offering teas with the same marketing that feature low calories and no artificial flavors, colors or chemicals. The teas will be served in singular pods making them ideal for busy women on-the-go looking for fruity flavored teas that can be brewed to perfection with every cup. The teas will share the same healthy premise as the cocktails and will appeal to a large audience.
Single-Serve Cocktail Teas
The Skinnygirl Beverage Will Now be Available as a Series of Hot Drinks
Trend Themes
1. Single-serve Cocktail Teas - Opportunity to cater to health-conscious consumers looking for convenient and flavorful tea options.
2. Zero Calorie Cocktails - Potential to expand the market for zero calorie cocktails by offering innovative and unique flavor combinations in coffee and tea form.
3. Pod Capsules - Disruptive innovation opportunity to create a range of pod capsules that cater to different dietary preferences and flavor profiles.
Industry Implications
1. Beverage - Opportunity for beverage companies to capitalize on the growing demand for healthy and flavorful drink options.
2. Coffee - Potential for coffee companies to tap into the market of flavored coffees by introducing cocktail-inspired flavors.
3. Health and Wellness - Opportunity to target health-conscious consumers who are looking for low-calorie and natural beverage options.