Heavenly Flying
Singapore Airlines Ups the Ante
The first airline to implement an in-flight IPTV service, SIA is now adding a touch of luxury to all three classes within its forthcoming Boeing B777-300ER and Airbus A380 aircrafts. First class customers, as expected, receive the most improved seating arrangements, as they're equipped with 23-inch LCDs, complete with USB ports, power outlets, and noise-reducing headsets. Business class guests get their own 15.4-inch LCD, while economy seats rock a 10.6-inch edition. Although higher-end seats can be motified into a full-fledged bed, all customers receive access to the airline's "KrisWorld" in-flight entertainment system, which boasts "over 1,000 on-demand movies, TV shows, games, and audio selections.
Trend Themes
1. In-flight IPTV Service - Opportunity for airlines to enhance the in-flight entertainment experience by providing IPTV service with a wide selection of on-demand content.
2. Improved Seating Arrangements - Opportunity for airlines to upgrade seating arrangements in all classes, offering more comfort and amenities to passengers.
3. Luxury In-flight Experience - Opportunity for airlines to provide a touch of luxury to all classes, attracting high-end customers and enhancing the overall flying experience.
Industry Implications
1. Airlines - Airlines can leverage the trends to differentiate themselves from competitors and attract more passengers by offering enhanced entertainment and seating options.
2. Electronics - Opportunity for electronics manufacturers to develop and supply high-quality, customized LCD screens and other in-flight entertainment systems to airlines.
3. Hospitality - Hospitality industry players can explore partnerships with airlines to create luxury in-flight experiences, offering amenities and services that cater to the needs of high-end travelers.