To promote National Geographic's wildlife images, Silvio Medeiros came up with a campaign that was both humorous and poignant.
The art director used images of wildlife animals taking selfies in mirrors - something that is a common occurrence in the human world with the advent of instagram and smartphones that allow this to happen quite easily. According to Silvio Medeiros, "the whole idea its to show people that even during 'selfies' and 'Instagram' fever, decent images can still be produced." Now it seems like everyone practices the art of photography, but in reality there are few people who know how to produce a top-quality photo.
Medeiros and National Geographic are hoping that this humorous take will shed light on the quality images available through the company. Photo Credits: designboom, cargocollective
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic
Trend Themes
1. Humorous Wildlife Selfies - Creating humorous images of wildlife taking selfies can be a disruptive innovation opportunity in the photography industry.
2. Promoting Quality Images - Using humorous campaigns to promote high-quality images can be a disruptive innovation opportunity for photography companies.
3. Capitalizing on Selfie Culture - Leveraging the popularity of selfies to promote wildlife photography can be a disruptive innovation opportunity in the marketing industry.
Industry Implications
1. Photography - The photography industry can benefit from leveraging humorous wildlife selfies to attract new customers and promote quality images.
2. Marketing - Incorporating wildlife selfies into marketing campaigns can help businesses stand out and engage with selfie culture.
3. Tourism - Using humorous wildlife selfies in tourism campaigns can attract nature enthusiasts and promote wildlife-related destinations.