Each year, the people of DraftFCB sign a card and donate to the Coalition for the Homeless on behalf of its clients, colleagues and friends — which is about 3,700 people. To add a personal touch, DraftFCB decided that if donations were to be made on the behalves of these people, they should get to sign the card. Collecting nearly 4,000 signatures is a daunting task, but not if a robot is put up to it.
DraftFCB created ‘Out Gift From You,’ a site where people could visit and virtually sign their names. The signatures were transformed with vector-recognition and sent to a machine that replicated the signatures in very human ways, like adding the dot on an "i" and a cross to a "t" after the rest of the name was finished.
One of DraftFCB’s clients is Sharpie and a black Sharpie marker was used by the robotic arm to pen these signatures, which helps to reiterate that this giant holiday card is being signed on behalf of DraftFCB clients.
Holiday Card-Signing Robots
DraftFCB Used a Robot to Sign a Card with Thousands of Real Signatures
Trend Themes
1. Robotic Signature Replication - Opportunity for businesses to use robots to replicate signatures for mass card-signing events.
2. Virtual Signature Collection - Potential for online platforms to allow people to virtually sign cards and have their signatures replicated by robots.
3. Vector-recognition Technology - Advancement in vector-recognition technology enables machines to accurately replicate handwritten signatures.
Industry Implications
1. Marketing and Advertising - Marketing agencies can leverage robotic signature replication to personalize mass card-signing campaigns for clients.
2. E-commerce - Online gift retailers can offer virtual signature collection and robotic signature replication services for personalized card messages.
3. Technology and Manufacturing - Companies specializing in vector-recognition technology can partner with robotics manufacturers to develop advanced signature replication machines.