The Shwood Kennedy City: Iron & Resin Edition Glasses are the latest product as part of a collaboration between the Portland-based experimental eyewear brand and the California-based clothing/lifestyle brand.
The glasses come in two color options including the Black Bronze with Brown Polarized Lenses and the Black Obsidian with Grey Polarized Lens. The lightweight glasses feature a custom-designed clip lenses that will magnetically hold itself in place once positioned to make switching between functionalities seamless for wearers.
The Shwood Kennedy City: Iron & Resin Edition Glasses are priced at $250 per pair and feature a subtle design aesthetic that conveys a hip sense of style without looking too flashy. The sunglasses will offer 100% protection from UVA/UVB rays.
Functional Active Lifestyle Glasses
The Shwood Kennedy City: Iron & Resin Edition Glasses are Chic
Trend Themes
1. Functional Active Lifestyle Glasses - Eyewear brands should consider collaborating with lifestyle brands to create functional glasses with multiple functionalities.
2. Custom Clip Lenses - Eyewear brands should consider innovate their designs by creating custom clip lenses that are easily interchangeable.
3. Subtle Design Aesthetic - Eyewear brands should consider creating glasses with a subtle design aesthetic that showcase a hip sense of style.
Industry Implications
1. Eyewear - Eyewear brands can collaborate with clothing/lifestyle brands to create unique products.
2. Fashion - Fashion brands can create functional products like glasses that fit a specific lifestyle.
3. Outdoor and Athletics - Companies in the outdoor and athletics industry should consider collaborating with eyewear brands to create functional and fashionable glasses for outdoor activities.