Award-winning industrial design and innovation consultancy Morrama created a sustainable shower gel system for Wild that's refillable and features minimal plastic. With refillable components made from 70% bamboo starch and 30% plant starch from agricultural waste, the design can be added to the compost or general waste so that it can biodegrade faster than a banana peel.
"Transporting liquids without plastic or high energy aluminum has, until now, been a major challenge for the cosmetics industry," said Jo Barnard, founder of Morrama, "As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years."
Of this sustainable packaging innovation, only the pump part of the dispensing system is plastic—50% post-consumer recycled plastic.
Refillable Shower Gel Systems
Wild's Shower Gel Refills are Compostable and Plastic-Free
Trend Themes
1. Sustainable Packaging - The increasing demand for refillable shower gel systems with minimal plastic presents opportunities for disruptive innovation in sustainable packaging solutions.
2. Compostable Materials - The use of compostable components made from bamboo and agricultural waste in refillable shower gel systems opens up possibilities for disruptive innovation in eco-friendly materials.
3. Reducing Single-use Plastics - The shift towards refillable shower gel systems contributes to the disruptive innovation of reducing single-use plastics in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can explore disruptive innovation opportunities in creating sustainable packaging and reducing plastic waste through refillable shower gel systems.
2. Packaging - The packaging industry has the potential for disruptive innovation by developing sustainable and compostable solutions for refillable shower gel systems.
3. Eco-friendly Materials - The development of refillable shower gel systems using compostable materials like bamboo and agricultural waste tackles disruptive innovation in the eco-friendly materials industry.