Baker Loria Stern is the creative force behind these delicious and visually striking Flower Pressed Shortbread Cookies.
The treats are Stern's signature cookie and are each made with handpicked edible herbs and flowers. Each is organic and locally sourced from either the baker's own garden in Montecito or California-based farmers markets. Featuring a vanilla shortbread base, these treats are accented with hand-pressed edible flowers, each different than the last and each boasting a different shape and hue.
With Instagram-friendly baking at an all-time high due to social distancing efforts -- a safety measure during the ongoing COVID-19 pandemic -- artisan bakeries are inspiring fans to recreate their very own edible artwork at home. These pressed flower shortbread cookies stay fresh for up to three weeks and are available for delivery across the United States.
Pressed Flower Shortbread Cookies
Loria Stern's Signature Cookies Boast Hand-Picked Edible Flowers
Trend Themes
1. Edible Artwork - There is a growing trend of visually striking edible creations, such as pressed flower shortbread cookies, that inspire fans to recreate their own at home.
2. Instagram-friendly Baking - Artisan bakeries are leveraging the popularity of Instagram to showcase their visually appealing baked goods and encourage customers to share their own creations online.
3. Locally Sourced Ingredients - Consumers are increasingly seeking out products made with organic and locally sourced ingredients, like the handpicked edible herbs and flowers in the flower pressed shortbread cookies.
Industry Implications
1. Artisan Bakeries - Artisan bakeries can disrupt the traditional bakery industry by offering unique and visually appealing creations like pressed flower shortbread cookies.
2. Social Media Marketing - The rise of Instagram-friendly baking presents opportunities for social media marketing agencies to help bakeries promote their visually appealing products.
3. Organic and Local Food Suppliers - Farmers markets and local food suppliers have the opportunity to capitalize on the trend of using organic and locally sourced ingredients in baked goods.