U.K.-based fashion label STORY mfg introduces the new Short on Time jacket to join the brand's Fall/Winter 2021 roster of apparel. This is the brand's third piece and will be available at Garbstore, a London-based retail brand. The fashion label works with natural indigo dyes to create the jacket using fermented indigo specifically.
This means that every single item will develop a unique look due to its special patina. The silhouette is a chore coat style and at the front features two large date palm trees that are embroidered on. It is held together with interchangeable buttons and boasts a boxy fit overall. The Short on Time jacket is now available to shop online at Garbstore.
Chore Coat Graphic Jackets
STORY mfg. Introduces the Short on Time Jacket with Fermented Dye
Trend Themes
1. Natural Dye Fashion - The trend of using natural dyes in the fashion industry creates an opportunity for clothing brands to differentiate themselves and appeal to environmentally conscious consumers.
2. Handcrafted Apparel - The trend of handcrafted apparel showcases the value of traditional craftsmanship in a world that is increasingly dominated by mass-produced goods. There is an opportunity for designers to create unique and one-of-a-kind items that stand out in a crowded market.
3. Unique Patina Apparel - The trend of creating apparel with unique patinas creates an opportunity for designers to experiment with different dyeing techniques and create items that develop a unique look over time.
Industry Implications
1. Fashion - The fashion industry can incorporate natural dyes and handcrafted techniques to create unique and sustainable clothing that appeals to conscious consumers.
2. Textile Manufacturing - Textile manufacturers can invest in the development of natural dyes and cultivate handcrafted techniques to produce textiles with unique qualities and properties.
3. Retail - Retail brands can offer handcrafted, natural dye apparel to differentiate themselves from competitors and appeal to consumers who value sustainability and uniqueness in their clothing choices.