This ad for the Motor Neurone Disease Association of the UK uses cinematic editing and special effects to show how it feels to live with this disease and to help them eliminate it.
Is this ad unpleasant and shocking to look at? Yes, it is. But in the ever-increasing world of fast-moving media, a colorful logo and simple copy just won’t translate.
Ad campaigns for charity and non-profit associations will certainly become more graphic in the years to come--they have no choice. This ad certainly made me grateful for my health and will hopefully entice people to donate and help the association rid us of this horrible disease.
The ad was created by agency MND Association with creative direction by Tony Muranka and Peers Carter. The filming was produced by Bare Films and directed by Jim Weedon, Stuart Graham, Maddy Easton, Kelly Doyle.
Cinematic Shockvertising
Motor Neurone Disease Association Ad Is Like a Horror Movie
Trend Themes
1. Graphic Non-profit Ads - The increasing use of graphic and shocking ad campaigns by non-profit organizations to capture attention and encourage donations.
2. Cinematic Marketing - The utilization of cinematic editing and special effects in advertising to create a more immersive and impactful experience for viewers.
3. Emotional Appeal Advertising - The use of emotionally charged content in advertisements to invoke empathy and encourage action.
Industry Implications
1. Non-profit Organizations - Non-profit associations and charities can use graphic advertising to raise awareness and funds for their cause.
2. Film Production - The film production industry can leverage the demand for cinematic editing and special effects in advertisements.
3. Creative Advertising Agencies - Creative agencies can use emotional appeal and cinematic techniques to create powerful and impactful ad campaigns.