The Catalonian National Theatre takes a gory and visually disturbing approach in this new print ad that tries to entice you to come to the theatre by scaring the hell out of you.
With a tagline of "Let us play with your emotions," the ad shows a hand digging deep inside the chest of a young man and going for the heart while blood soaks the man’s shirt.
While the shockvertising approach might be a bit disturbing, I think it works well here in grabbing the attention and adding a dramatic dimension to the rather cheesy "playing with emotions" line.
If the shows and plays are as captivating as this ad, it just might be worth the expensive tickets.
The September 2008 ad is photographed by David Ruano for TBWA, Barcelona, with the creative team of Ramon Sala, Miquel Sales, and Fer Garcia.
Visceral Shockvertising
The Catalonian National Theatre's Heart-Rending Ad
Trend Themes
1. Shockvertising - The use of visually disturbing ads to grab viewers' attention, creating opportunities for businesses to capture consumers' attention through bold and provocative campaigns.
2. Emotional Marketing - Using emotionally charged content in ads, products, and services can have a powerful impact on consumers and create new opportunities for businesses to connect with their audience on a deeper level.
3. Graphic Design - Bold and attention-grabbing graphic design is becoming increasingly popular in various industries, offering new opportunities to businesses looking to stand out and make a statement with their branding and marketing initiatives.
Industry Implications
1. Entertainment - With the rise of shockvertising and emotional marketing, the entertainment industry can leverage these strategies to promote events, shows, and movies and create buzz and excitement around their offerings.
2. Advertising - The advertising industry can create innovative and memorable campaigns by tapping into the power of shockvertising and emotional marketing, using these tactics to reach new audiences and differentiate themselves in the market.
3. Fashion - Bold and daring graphic design is becoming increasingly popular in fashion, offering new opportunities for brands to create eye-catching and memorable designs and stand out in a crowded market.