Shipping Container Houses (Follow Up)

The Illy House Blooms in 90 Seconds

At Trend Hunter, we've already seen houses made from shipping containers, but the Illy House can open 'like a flower' in just 90 seconds. Okay, that's innovative.

Cool Hunter notes, "With the push of a button, the house opens in 90 seconds like a flower and transforms from a compact container into a fully furnished and functional space with a kitchen, dining room, bathroom, bedroom, living room and library. All materials used in the Biennale house were recyclable or recycled. As Andrea Illy, chairman and CEO of illycaffe, has been quoted as saying, illy was initially interested in Kalkin's idea as an examination of 'home as one continuous mouldable surface, a relief against which human activity would pop out.'"

The Lilly House will be located in Columbus Circle (NYC) and accepting visitors from November 28 to December 29.
Trend Themes
1. Transformable Housing - The Illy House's ability to transform from a compact container into a fully furnished and functional space in just 90 seconds presents disruptive innovation opportunities in the housing industry.
2. Sustainable Housing - The use of recyclable or recycled materials in the Biennale house presents disruptive innovation opportunities in the sustainable housing industry.
3. Smart Home Technology - The smart technology used in the Illy House, allowing the house to open and close with the push of a button, presents disruptive innovation opportunities in the smart home technology industry.
Industry Implications
1. Construction - The technology used in the Illy House presents disruptive innovation opportunities in the construction industry, specifically in the development of transformable and sustainable housing.
2. Real Estate - The ability to create modular and transformable houses using recyclable or recycled materials presents disruptive innovation opportunities in the real estate industry.
3. Home Automation - The smart technology used in the Illy House, allowing the house to open and close with the push of a button, presents disruptive innovation opportunities in the home automation industry.

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