With Independence Day rolling around the corner, it's no surprise that the Shepard Fairey for Levi's x Moca jacket is being released in honor of the American holiday.
The Shepard Fairey for Levi's x Moca denim jacket continues the line of the Art in the Street series outerwear designed by famed graffiti artists like Andre. As the name suggests, this collaboration enlists the help of the creator of the OBEY Giant stencil for a patriotic piece. The back of the jacket features a gritty American flag with stripes, stars and the colors of the good old red, white and blue.
The Shepard Fairey for Levi's x Moca denim jacket is limited to only 50 pieces. This will go on sale on July 2nd, so be ready because this will run out fast.
Star Spangled Graffiti Jackets
Shepard Fairey for Levi's x Moca Displays a Patriotic Edge
Trend Themes
1. Art-influenced Fashion - The rise of fashion items designed by street artists is a growing trend with opportunities for fashion brands to tap into the creativity of these artists and reach new, art-loving consumer audiences.
2. Limited Edition Drops - Releasing limited editions of products is becoming an increasingly popular trend, creating a scarcity effect that can command high prices and build hype around the brand and its products.
3. Patriotic Themes in Fashion - As the trend of expressing patriotism through fashion continues, there is an opportunity for brands to create designs that celebrate national pride and appeal to consumers during national holidays and other major events.
Industry Implications
1. Fashion Retail - Fashion retailers could take advantage of collaborations with popular street artists to create limited edition, art-inspired collections with limited drops that attract fervent fans who want to express their aesthetic appreciation.
2. Luxury Clothing Brands - Luxury fashion brands can capitalize on the trend toward releasing highly in-demand, limited runs of products by collaborating with street artists or other influencers who have a sizeable following on social media and who can generate buzz around the brand and its products.
3. Patriotic Fashion Retail - Fashion retailers can leverage patriotic feelings that people may have during national holidays and other important events by creating thematic fashion collections that resonate with consumers and make them feel good about wearing their national pride.