SHEGLAM recently announced the launch of its new makeup collection, called 'Stay Wild.' The new series is perfect for the contemporary consumer looking to explore new makeup trends and play with color and the collection is currently available to purchase on SHEIN.com.
The new collection includes four must-have products. Firstly, the STAY WILD All-in-One Color Palette that includes 12 eye shades, two cheek colors, two bronzers, and a universal highlighter. Secondly, the STAY WILD All-in-One Mascara, a dual function waterproof mascara with two brushes that give users freedom and versatility. The first brush lifts eyelashes while the second brush amplifies volume.
Thirdly, the STAY WILD Liquid Lipstick, a non-drying matte and metallic liquid lipstick that's available in four demure shades including Killer, Vintage, Neutral, and Naked. Lastly, the STAY WILD Jelly Glitter, a collection of four "finishing touch jelly base glitters" that give an eye-catching aesthetic to your look.
The collection is housed in striking packaging that embodies the theme of "staying wild" with a bright teal and white colorway coupled with abstract, bohemian designs. These bright pieces will not go unnoticed by consumers and the bold packaging will appeal to both Gen Z and Millennial consumers alike.
Bright Playful Makeup
SHEGLAM Launched the Ultra-Sophisticated Stay Wild Cosmetic Collection
Trend Themes
1. Exploratory Makeup Trends - The 'Stay Wild' collection allows consumers to experiment with new makeup trends and explore bold and colorful looks.
2. Dual Function Products - The 'Stay Wild' All-in-One Mascara offers users the freedom and versatility of two brushes for lifting eyelashes and amplifying volume.
3. Eye-catching Packaging - The striking packaging of the 'Stay Wild' collection appeals to Gen Z and Millennial consumers, grabbing their attention with bright colors and abstract designs.
Industry Implications
1. Beauty - The beauty industry can tap into the trend of exploratory makeup and develop innovative products that encourage self-expression.
2. Fashion - Fashion brands can collaborate with makeup brands to create cohesive looks that utilize the bold and colorful aesthetic of the 'Stay Wild' collection.
3. Retail - Retailers can leverage the eye-catching packaging of the 'Stay Wild' collection to attract younger consumers and boost sales in the makeup department.