In the heart of Dresden, Germany, is a factory made of glass. Inside this factory, with its floors of Canadian maple, 250 tourists a day watch as Volkswagen cars are assembled. The dirty work is done elsewhere. Painted bodies arrive at the factory by truck. 1,200 parts and 34 pre-assembled components are brought to the plan by a tram than runs on the Dresden public transportation tracks.
Implications - One of the best ways for a corporation to create a strong, personal connection with consumers is by creating a space or tour that allows the public to come in and view displays chronicling the developments that make up a brand's history.
Sheer Autodacity
VW Plant In Dresden Is See-Through
Trend Themes
1. Transparent Manufacturing - Opportunity for companies to showcase their manufacturing processes and create a strong connection with consumers by allowing them to witness the production firsthand.
2. Brand Experience Tours - Creation of immersive tours that provide visitors with a deep understanding of the brand's history and development.
3. Interactive Factory Experiences - Opportunity for companies to engage with the public by offering interactive experiences inside their manufacturing facilities.
Industry Implications
1. Automotive Manufacturing - Opportunity for automotive manufacturers to build transparency and trust with consumers by opening up their factories for public viewing.
2. Tourism - Developing unique tourist experiences centered around industry and manufacturing processes.
3. Branding and Marketing - Opportunity for companies to enhance their brand image and engage with customers through immersive tours and experiences.