Canadian fashion brand Therma Kōta is introducing its winter collection with zero-waste shearling coats and accessories that help to minimize material waste. Each shearling coat purchase includes a free pair of matching mittens, which is made from remaining materials. Similarly, the brand makes shearling handbags with materials that would also otherwise go to waste.
As Canadian designer Linda Lundström describes, "It's the opposite of fast fashion—each style is an investment and individually handmade to last." Since the brand makes pieces that are designed to last, Therma Kōta offers complimentary made-to-measure sizing to ensure that people find their perfect fit and their individual order can be cut exactly to their measurements, especially if they fall in between conventional sizes.
Zero-Waste Shearling Coats
Therma Kōta's Winter Collection is Luxe & Environmentally Eesponsible
Trend Themes
1. Zero-waste Fashion - The rise of zero-waste fashion brands like Therma Kōta presents an opportunity for the fashion industry to reduce material waste and adopt more sustainable practices.
2. Upcycled Accessories - Therma Kōta's use of remaining materials to create matching mittens and handbags demonstrates the potential for upcycled accessories to contribute to a circular economy.
3. Made-to-measure Sizing - The adoption of made-to-measure sizing by brands like Therma Kōta not only ensures a perfect fit for customers, but also reduces the need for excess inventory and promotes a more personalized shopping experience.
Industry Implications
1. Fashion - The fashion industry can find opportunities in adopting zero-waste practices and creating upcycled accessories to address the growing demand for sustainable fashion.
2. Textiles - The textile industry can explore ways to reutilize and upcycle materials, like shearling, to minimize waste and incorporate sustainable practices into their production processes.
3. Retail - Retailers can take advantage of made-to-measure sizing to offer customized, high-quality products that cater to individual customer preferences and reduce waste from excessive inventory.