The 'She Will' initiative has been announced by the Shell Oil Co. ahead of International Women's Day as a way for the brand to make a small gesture that is hoped will have a big impact. The campaign will see a Shell gas station in San Dimas, California transformed into the She'll station on March 8 in an effort to bring about awareness for female leadership and empowerment. The brand will also be changing its social media logo to reflect the new She'll branding to help make headlines outside of California.
The 'She Will' initiative comes as part of the brand's recent move to include more female representation in its board of directors and the brand as a whole over the past several years.
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
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