Everyone knows sharp scissors are actually safer than dull scissors, but this print ad implies Fiskars scissors might actually cut up old dull scissors if put in the same drawer.
Obviously, scissors don't have a mind of their own to do such a thing, but the way this print ad is constructed effectively communicates the idea of a homicidal scissor that is so good it can be the only scissor around. This is an interesting technique because it is aggressive yet practical. The viewer actively suspends their disbelief that a pair of scissors would be sharp enough to cut other scissors into pieces. Once Friskars achieves this with its viewer, then the idea sinks in that these scissors are the only pair the customer will ever need.
Homicidal Scissor Ads
This Print Ad Shows the Dominance of Sharp Scissors
Trend Themes
1. Sharp Scissors - Opportunity: Develop and market innovative sharp scissors that are perceived to be safer and more efficient than traditional scissors.
2. Homicidal Scissor Advertising - Opportunity: Explore creative and aggressive advertising techniques that capture attention and effectively communicate product superiority.
3. Minimalist Scissor Design - Opportunity: Design scissors with sleek and minimalist aesthetics that appeal to customers looking for stylish and high-performing tools.
Industry Implications
1. Office Supplies - Opportunity: Disrupt the office supplies industry by offering sharp scissors that are superior to dull ones currently available in the market.
2. Advertising & Marketing - Opportunity: Provide innovative advertising solutions to businesses by creating captivating and thought-provoking campaigns, like the homicidal scissor ad.
3. Product Design - Opportunity: Innovate and disrupt the product design industry by designing scissors that not only perform well but also have a visually appealing and minimalist design.