Coca-Cola is known for its creative holiday campaigns, and this year, it has launched a global campaign called 'Shake Up Christmas,' which is actually a holiday tune sung by international pop star Natasha Bedingfield.
The global campaign includes two television spots, similar in nature to Coca-Cola's previous holiday campaigns, which center on holiday storytelling and feature Santa Claus drinking Coke and bringing people together. Each spot features the 'Shake Up Christmas' anthem, and according to Popsop, the drink brand had Bedingfield record the song in six languages to emphasize the globality of the campaign.
Going hand in hand with the TV ads is a digital campaign comprising an app that lets users create personalized holiday greetings as well as a game on Coca-Cola's Facebook fan page.
Watch the first TV spot featuring Natasha Bedingfield singing Coke's 'Shake Up Christmas' tune here.
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
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Industry Implications
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