For Fall 2009 Gucci wonder woman Frida Gianni showed several fitted skinny leg suits in her ready-to-wear collection.
Gianni's line was heavy on the dark colors, but did feature many 80's style graphic pop pieces to add fashion flair.
Gucci's ready-to-wear collection for Fall 2009 was definitely aimed at a younger, more fashion forward and glamorous crowd.
Implications - The androgyny trend seen in many fashion shows signals towards a movement toward self-made women who put their careers first. While the majority of households in North America still have the man of the house as the breadwinner, women are now becoming more educated and more integrated into the world of business. Feminine suits are a sign of this huge gender role transition.
Sexy Skinny Suits
Frida Gianni's Fitting Formalwear for Gucci Fall 2009 RTW
Trend Themes
1. Androgynous Fashion - The trend towards androgynous fashion is a disruption opportunity for fashion designers to create innovative pieces that cater to self-made women.
2. Fitted Suits - The rise of feminine fitted suits presents an opportunity for fashion companies to create formal wear that caters to the upwardly mobile and business-oriented woman.
3. Fashion Flair - The popularity of 80s-inspired graphic pop pieces provides an opportunity for fashion designers to create unique and attention-grabbing fashion pieces that could become the next big hit.
Industry Implications
1. Fashion Design - Fashion designers can create gender-bending fashion pieces that cater to self-made women, such as androgynous outfits and fitted suits.
2. Formal Wear - The rise of feminist fitted suits creates a new market and revenue opportunity for formal wear companies to create suits that cater to women as opposed to relying solely on men.
3. Graphic Design - The popularity of 80s-inspired graphic pop pieces provides an opportunity for graphic designers to create unique and attention-grabbing designs that could have a ripple effect across various industries.