This SexToys.co.uk campaign is being run by the brand in the UK to coincide with the upcoming coronation of King Charles III as a cheeky and slightly controversial initiative.
The campaign posters feature the image of a bathroom sink with several luxury pleasure products alongside a crown to signify a long night of playfulness. The image is emblazoned with the phrase Long Live the King with 'fuc' cheekily scrawled in to reinforce the risqué nature of the campaign. The posters were first launched at tattoo parlors and punk rock clubs in Camden before making their way to London outside of Piccadilly, Buckingham Palace and Clarence House as part of a guerrilla-style protest. The campaign also coincides with the Masturbation May movement that's focused on encouraging self-love and pleasure.
Managing Director Tera Masters spoke on the SexToys.co.uk campaign saying, "It was really very considerate of England’s new King to schedule his coronation for the beginning of Masturbation May. Very generous. He’s given us all several bonk holidays, and we know exactly how the increasingly horny British public is going to use them. So, make the most of the code "sextoys" to get 20% off your order. Never mind the bollocks, let the nation unite under a single sentence: long live the fucking."
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Trend Themes
1. Coronation-inspired Campaigns - Opportunity for brands to create cheeky and controversial marketing initiatives around major cultural events.
2. Guerrilla-style Protest - Opportunity for brands to create a buzz by using unconventional tactics for marketing campaigns.
3. Masturbation Awareness - Opportunity for brands to leverage national awareness movements and capitalize on changing societal attitudes towards sexual health.
Industry Implications
1. Sex Toy Industry - Opportunity for sex toy businesses to create provocative campaigns and leverage cultural events to get their products noticed.
2. Marketing Industry - Opportunity for marketing agencies to push boundaries and create buzz-worthy campaigns using unconventional tactics.
3. Health and Wellness Industry - Opportunity for companies in the health and wellness industry to promote sexual health and pleasure as part of holistic wellbeing.