The Sew Crafty store in Houston is the latest example of how DIY is gaining ground. Stores like Build-a-Bear used to have a stigma attached to them (and were only acceptable when celebrating children’s birthdays), but now DIY is gaining in reputation.
Sew Crafty in Houston offers classes for everything from sewing to painting. The store even had a class on needle felting vampire bunnies. (We hope this was because it’s nearing Halloween, and is not a regular class offering.)
Stylish Craft Storefronts
Sew Crafty in Houston is for Upscale DIYers
Trend Themes
1. Upscale DIY - There is a growing trend towards upscale DIY experiences that offer luxury and high-quality craft options.
2. Creative Classes - Craft stores are shifting towards offering a variety of creative classes that cater to diverse interests and skills.
3. Themed DIY - Incorporating themed DIY classes, like needle felting vampire bunnies, adds a unique and engaging element to attract customers.
Industry Implications
1. Craft Retail - Craft retail industry can capitalize on the upscale DIY trend by offering high-end supplies, unique classes, and luxury crafting experiences.
2. Creative Education - The creative education industry can tap into the growing demand for creative classes and offer diverse learning experiences in various craft disciplines.
3. Event Planning - Event planning companies can leverage the trend of themed DIY classes to create memorable and engaging experiences for clients.