Over the past few years, many consumers have become highly interested in detoxifying and purifying the body with products and seven-day cleanse programs. While the movement initially began with juice cleanses, it has since expanded to include cleanses made entirely from soups, tacos and ice cream. Now, Sugarfina is putting its own spin on juice cleansing with its 7-Day Gummy Bear Cleanse.
Rather than providing seven days of sugary candies, Sugarfina's cleanse offers a new way to take a shot of green juice each day in the form of gummies. The fat-free gummies are made with apple, lemon, ginger and vibrant greens and also supply the recommended intake of Vitamins A and C. For the time being, the unconventional cleanse program is currently sold out.
As an alternative to its 7-Day Gummy Bear Cleanse, Sugarfina also packages its green juice gummy bears into three bottle sizes to mimic the way that bottled green juices are typically sold.
Gummy Bear Cleanses
Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form
Trend Themes
1. Gummy Cleanse Programs - The trend of incorporating convenience and fun into health-oriented cleanse products through gummies and candies presents a new frontier for health food brands.
2. Alternative Health Products - The expansion of cleanse programs into nontraditional formats such as tacos and ice creams signals an increased demand for trendy health products and poised opportunity for startups.
3. Innovative Health Packaging - The packaging of gummy bears to mimic bottled green juices emphasizes the importance of branding and creating an attractive image while providing the necessary health benefits to consumers.
Industry Implications
1. Health Food - The trend of incorporating convenience and fun into health-oriented cleanse products creates an opportunity for established health food companies to innovate their product lines and attract new audiences through unique branding and packaging designs.
2. Candy and Confectionery - The rise of unconventional cleanses in the form of gummies and candies may provide an opportunity for candy and confectionery companies to enter the health food market space.
3. Packaging - Innovative packaging designs that visually mimic traditional juice bottles but contain health-oriented gummies signal an opportunity for packaging companies to deploy creative designs for health food businesses.