The Setsuné Indigenous Fashion Incubator is a female-run not-for-profit social enterprise that aims to combine the culture of its designers with the fashion pieces and unique textiles that it generates.
Recently, it partnered with IKEA Etobicoke to gain more exposure and give consumers the chance to integrate its offerings into their homes in the form of bedsheets, tea towels, decorative baskets, bags, and even aprons.
Sage Paul, the co-founder of the Setsuné Indigenous Fashion Incubator, explained the combination of products by saying, "In our culture, if you go hunting, we would use all parts of the animals, and we just kind of took those ideas into the kitchen. So we made all items that you can use for kitchen, food preparation, feasting."
Indigenous Fashion Partnerships
The Setsuné Indigenous Fashion Incubator's Collection is at IKEA
Trend Themes
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Industry Implications
1. Home Decor - The home decor industry has disruptive innovation opportunities in collaborating with Indigenous fashion incubators to incorporate unique textiles and cultural elements into products like bedsheets, tea towels, decorative baskets, and more.
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3. Kitchenware - The kitchenware industry can tap into disruptive innovation opportunities by collaborating with Indigenous fashion incubators to create products like aprons and other kitchen essentials that reflect unique cultural elements.