A total of 50 volunteers, members of service, wives and girlfriends, also known as 'SWAG,' participated for 2010 charity calendar. Their husbands and boyfriends will be proud of them because they dared to bare for a worthy cause.
The photo session took place at bases and training facilities in Hampshire. The calendar has already raised £26,000 or more than $40,000 USD which will be used to help wounded soldiers in Afghanistan and Iraq.
Implications - In society today, more and more individuals are not only becoming aware of the gap between the rich and the poor, but are finding themselves more willing to do something about it. Businesses that devote their efforts to supporting a charity or foundation will portray a positive image of themselves.
Buff Military Wife Calendars
Service Wives And Girlfriends Raised $40,000 for Injured Service Men
Trend Themes
1. Rise of Charitable Initiatives - Businesses can tap into the growing trend of individuals seeking to make a positive impact by supporting charities or foundations.
2. Socially Conscious Consumerism - Consumers are increasingly attracted to businesses that align with their values and actively contribute to social causes.
3. Empowerment Through Fundraising - Fundraising initiatives, like the military wife calendars, offer opportunities for individuals to make a difference and support worthy causes.
Industry Implications
1. Fashion and Apparel - Fashion brands can collaborate with charitable organizations to create special collections that promote social causes and raise funds.
2. Photography - Photographers can offer their services to nonprofit organizations for charity events and photo shoots that raise awareness and funds.
3. Fitness and Wellness - Fitness companies can organize charity events like fitness challenges or marathons to raise funds for charitable causes while promoting a healthy lifestyle.