Rather than releasing a standard serum product for eye care, Elizabeth Arden launched the 'Advanced Ceramide Capsules Daily Youth Restoring Eye Serum.'
Although the capsules resemble supplements that are meant to be taken internally, the pods can be gently twisted open and squeezed onto the fingertips and patted around the delicate skin around the eyes. For best results, the brand recommends using the capsules both day and night before applying moisturizer.
The eye serum capsules are packed with nourishing ingredients to support the skin's natural ability to renew itself. The product is said to be useful for improving the look of crow's feet, fine lines and wrinkles, overall texture and clarity, puffiness, discoloration, firmness and elasticity. The small capsules themselves are biodegradable, as well as free from fragrances and preservatives.
Topical Serum Capsules
Elizabeth Arden's Eye Serum Capsules Boast Anti-Aging Properties
Trend Themes
1. Capsule Skincare - The use of capsule formats in skincare products offers convenience and precise dosage, allowing for targeted and effective treatments.
2. Personalized Beauty - The individual capsules enable personalized skincare routines, tailoring the treatment to each user's specific needs and concerns.
3. Sustainable Packaging - Biodegradable packaging, such as the biodegradable capsules in this product, addresses environmental concerns and appeals to eco-conscious consumers.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore the use of capsule formats in various skincare products to provide convenient and customized solutions for customers.
2. Pharmaceuticals - The pharmaceutical industry can leverage capsule technology to develop innovative and targeted treatments for specific skin conditions.
3. Packaging and Sustainability - The packaging industry can focus on developing sustainable and biodegradable packaging solutions to meet the growing demand for eco-friendly products.