Serena Williams and Away have joined forces for a range of travel bags and accessories that will help shoppers ready for their next trip—whether that means preparing for their first flight after the pandemic, heading out for a weekend trip, or just going out for the day.
The collection spotlights Away's versatile Convertible Backpack Tote, Pet Carrier, Expandable Packing Cubes, Classic Polycarbonate Suitcase, Sling Bag, and more—providing plenty of options for those looking for a reliable bag of any size to pack and organize everything that they'll need. Though there's a few neutral options available, the collection largely seems to focus on bright cool hues, with pastel blue and turquoise complementing many of the pieces.
Tennis Star Suitcase Collections
Serena Williams and Away Partnered for a Line of Travel Bags
Trend Themes
1. Travel Bag Collections - The collaboration between Serena Williams and Away has spawned a new trend of travel bag collections designed with the aesthetic and functional preferences of high-profile personalities.
2. Convertible Backpack Totes - The Away Convertible Backpack Tote in Serena Williams' suitcase collection highlights the trend of designing versatile, high-functioning bags that can easily be transformed to cater to different needs during a trip.
3. Bright-colored Suitcases - Bright cool hues like pastel blue and turquoise used in the Serena Williams and Away suitcase collection indicate a trend towards creating bolder and brighter suitcase designs that stand out from the usual stock standard dark or neutral colors.
Industry Implications
1. Luggage Manufacturing - The trend towards using high-profile personalities as inspiration for luggage design provides luggage manufacturers with the potential to partner with celebrities and influencers for unique and customized product lines.
2. Fashion Accessories - Collaborations like the one between Serena Williams and Away demonstrate the potential for fashion accessory brands to venture into the travel gear and luggage market, producing lines tailored towards the needs and preferences of fashion-forward globetrotters.
3. Travel Retail - The trend towards creating convenient and functional travel bags speaks to a growing demand for products that facilitate travel, presenting an opportunity for retailers to curate travel-specific retail spaces as part of their in-store offerings.