The Sensory Set is a brand-new travel-inspired fragrance collection that was created by luggage and travel brand Away and fragrance brand Heretic and it promises to transport people to new places through aroma. At a time when people are looking forward to being able to travel safely again and explore new destinations, they are having to come up with new ways to satisfy their sense of wanderlust.
The Away x Heretic partnership combines the travel-inspired fragrance collection with Away's new Chromaticity: How Artists See the World coffee book. The bundled set offers plenty of inspiration with visuals and fragrance vials. While Dirty Mango is a scent that offers a nod to Mexico City, Scandalwood is a fragrant take on London.
Travel-Inspired Fragrance Sets
The Sensory Set by Away x Heretic Pairs with a Coffee Table Book
Trend Themes
1. Travel-inspired Fragrances - Travel-inspired fragrances that evoke a sense of wanderlust and transport people to new places through aroma have become a popular choice for consumers.
2. Bundle Sets - Bundle sets that combine fragrance collections with coffee table books or other items provide an added value for consumers seeking inspiration and convenience.
3. Collaborative Partnerships - Collaborative partnerships between established brands and niche fragrance companies offer unique opportunities for product innovation and cross-promotion.
Industry Implications
1. Fragrance - The fragrance industry can leverage travel-inspired scents to appeal to consumers seeking a sense of adventure and escape through aroma.
2. Travel - The travel industry can collaborate with fragrance companies to develop destination-inspired scents that evoke the essence of a location and create added value for travelers.
3. Publishing - The publishing industry can partner with fragrance companies to create scent-inspired coffee table books or other multimedia products that offer readers a sensory experience beyond just reading.