Self-promoting is not always viewed as a positive practice, but the way Liza Pederson has curated her personal brand identity allows her to stand out from other designers in the industry.
The idea came to this Swiss artist when she was looking for her ideal job and wanted to ensure that she stood out from the many other artists and designers looking for the same thing. Rather than mailing out resumes and cover letters as most people do, Liza Pederson instead decided to create a small package in which her personal portfolio, a personal letter, a resume in the form of a Pantone map, contact details and a gift are all included.
This contemporary self-promoting package is an excellent way for the artist to curate her own brand identity and capture the attention of potential employees and clients.
Self-Promoting Designer Packages
This Designer Created a Gift Box Filled with a Resume and Letter
Trend Themes
1. Personalized Self-promotion - The trend of creating unique and personalized self-promotion packages allows individuals to stand out in competitive industries.
2. Creative Branding - Incorporating creative branding elements like Pantone maps in self-promotion materials helps artists differentiate themselves and capture attention.
3. Curated Personal Portfolios - Creating curated personal portfolios packaged as gifts presents a disruptive innovation opportunity in the design and creative industries.
Industry Implications
1. Graphic Design - The graphic design industry can leverage personalized self-promotion packages as a way for designers to showcase their unique skills and attract clients.
2. Advertising - In the advertising industry, the use of creative branding elements in self-promotion can help professionals differentiate themselves and make a lasting impression on potential employers.
3. Art and Design Education - The concept of curated personal portfolios as self-promotion tools can disrupt traditional approaches to showcasing student work and help graduates stand out in the art and design education industry.