Fashion models Louise Pedersen and Tony Ward are featured in the Selected Fall 2010 ad campaign getting extremely cozy with one another. However, even though every other shot involves the two in bed or snuggled up, it’s less sexually-charged than you’d expect.
Instead, there’s a "we’re too cool for school" attitude that just oozes off the Selected Fall 2010 ad campaign. From tattoos to super-relaxed fashion, there’s nothing more hip than sporting an equally hip person by your side.
Nonchalant Boudoir Shoots
The Selected Fall 2010 Ad Campaign is Too Cool for School
Trend Themes
1. Nonchalant Boudoir Aesthetics - Opportunity for fashion and interior design industries to create products and spaces featuring relaxed, intimate and unconventional aesthetics.
2. Relaxed Fashion - Opportunity for fashion industry to create more laid-back, comfortable and rebellious clothing styles.
3. Non-sexual Intimacy - Opportunity for advertising industry to explore and utilize non-sexual forms of intimacy in campaigns.
Industry Implications
1. Fashion - Opportunity for fashion industry to embrace the nonchalant boudoir aesthetic in clothing and accessory designs.
2. Interior Design - Opportunity for interior design industry to incorporate the relaxed, intimate and unconventional boudoir aesthetic in home decor.
3. Advertising - Opportunity for advertising industry to feature non-sexual intimacy in campaigns and challenge traditional concepts of sexuality in advertising.