Used clothing platform Depop recently partnered up with British charity Oxfam for its #SecondhandSeptember campaign. The campaign "challenges consumers to refrain from purchasing brand-new stock for the entire month" and is reflective of both companies' core values.
With a huge Gen Z following and over 16 million members, Depop follows a sustainable business model, allowing users to buy and sell pre-loved clothing. Oxfam's main aim is to fight global poverty, with its efforts ranging from providing clean water to communities without it to collecting gently used clothing for those in need.
Oxfam has teamed up with recycling partner Wastesaver for its ‘Festival Shop’ page that will highlight and advertise a selection of donated garments. These garments will then be sold on Depop and can be accessed via a #SecondhandSeptember search.
Charitable Used Clothing Partnerships
Oxfam and Depop Partner Up for #SecondhandSeptember
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Collaborating with charities to promote secondhand clothing and reduce textile waste.
2. Circular Economy - Disruptive innovation opportunity: Creating platforms and partnerships that facilitate the resale and reuse of clothing.
3. Conscious Consumerism - Disruptive innovation opportunity: Building brands and campaigns that encourage consumers to prioritize sustainable and ethical fashion choices.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing initiatives and platforms that connect consumers with secondhand clothing options.
2. Charitable Organizations - Disruptive innovation opportunity: Utilizing technology and partnerships to enhance fundraising efforts and promote sustainable practices.
3. Recycling and Waste Management - Disruptive innovation opportunity: Developing innovative solutions for recycling and repurposing used clothing to support a circular economy.