Refinery 29's Seasonal Swaps post provides a much needed look at the cosmetic side of spring. As the warm season approaches, many will change up beauty routines with a mind for tanned skin and shifting color palettes, hence this well-informed guide.
The Seasonal Swaps tutorial points out just how crucial beauty wardrobe overhauls are. While many focus exclusively on apparel-themed wardrobe overhauls, this is not the sole focus of women.
Left in the past here are blow dryers, powder blush, Jasmin perfume, cookies and foundation. The products and treats are deemed to be winter relics, best replaced with tinted moisturizers, beachy hair spray and shimmering gilded nail lacquer. Whether one follows the advice or not, the entry nonetheless points to an all too true adjustment.
Spring-Specific Beauty Guides
The Seasonal Swaps Routines for Spring Tutorial Updates Products
Trend Themes
1. Seasonal Beauty Swaps - Opportunity for beauty companies to release seasonal products and updates to their routines, marketing towards change in beauty routines with the change of seasons.
2. Natural Tanning Solutions - Opportunity for beauty companies to create and market natural, non-toxic tanning solutions that provide customers with a healthy alternative to traditional tanning methods.
3. Eco-friedly Beauty Products - Opportunity for beauty companies to create and market eco-friendly cosmetics, including packaging made from biodegradable materials, reduced plastics, and cruelty-free testing methods.
Industry Implications
1. Beauty and Cosmetics - Spring-specific beauty guides provide an opportunity for established beauty and cosmetics companies to leverage the anticipated seasonal increase in sales.
2. Fashion and Apparel - Spring-specific beauty guides provide an opportunity for fashion and apparel brands to incorporate beauty and cosmetics into their brand, highlighting the importance of a comprehensive spring wardrobe overhaul.
3. Health and Wellness - Spring-specific beauty guides provide an opportunity for health and wellness brands to expand their product lines and marketing strategies, promoting the importance of natural tanning and eco-friendly skincare routines.