While there are many face scrubs on the market that serve as restorative treatments, this one from Rodial's Super Acids collection sets itself apart with scrub branding that ties it to a specific ritual.
The Super Acids X-Treme After-Party Scrub is described as a product to refresh and "reduce swollen, product-filled pores," which will resonate with many consumers who are in the habit of putting on a full face of makeup when going out for the night. The three-in-one scrub is formulated with ingredients like shea butter, glycolic acid and bentonite, all of which play a part in refining, brightening and renewing the appearance of one's skin.
Rodial's Super Acids collection also includes a serum, a cleanser, a peel, as well as the X-Treme Hangover Mask.
Party-Inspired Scrub Branding
This Rodial Face Treatment is Branded as an "After-Party Scrub"
Trend Themes
1. Party-inspired - Disruptive innovation opportunity: Develop beauty products that cater to consumers' specific rituals, such as party preparation.
2. Scrub Branding - Disruptive innovation opportunity: Create unique marketing strategies that tie products to specific activities or events for increased consumer resonance.
3. Restorative Treatments - Disruptive innovation opportunity: Design face scrubs that not only exfoliate but also offer additional benefits for consumers seeking rejuvenation and pore reduction.
Industry Implications
1. Beauty Products - Disruptive innovation opportunity: Introduce innovative ingredients and formulations into the beauty market that address specific consumer needs, such as pore refinement and skin renewal.
2. Marketing and Branding - Disruptive innovation opportunity: Develop creative marketing techniques that go beyond traditional advertising, by associating products with specific activities or events to capture consumers' attention.
3. Skincare - Disruptive innovation opportunity: Explore new ways to enhance the efficacy of face scrubs by incorporating multiple functions, such as brightening, refining, and rejuvenating the skin.