'Screw Cancer' is a clever campaign designed to help raise money for several different non-profit cancer charities, and the sentiment behind the name is surely one that's shared by everyone. The campaign itself offers an unexpected product: a multi-bit screwdriver with the Screw Cancer logo etched on the handle.
Of course, the screwdriver is a pun on the Screw Cancer campaign name, but that shouldn't detract from its solid craftsmanship. The modified E1 Multi 8 screwdriver from Grappleworks comes with eight different bits (a Philips head #1 and #2, a Robertson #1 and #2, a 4 millimeter and 5 millimeter Allen, and a 4 millimeter and 5 millimeter flat head.) Three of those extra bits can be stored inside the handle when not in use.
40 percent of the revenue from the Screw Cancer screwdrivers goes to the consumer's choice of five different charitable organizations.
Charitable Cancer-Fighting Screwdrivers
'Screw Cancer' Donates Money to Cancer Organizations
Trend Themes
1. Cause Marketing - Opportunity for businesses to collaborate with non-profit organizations to raise funds and awareness for charitable causes.
2. Pun-based Marketing - Incorporating clever wordplay and puns into marketing campaigns to grab attention and engage customers.
3. Product Customization for a Cause - Offering personalized or branded products that support a specific cause or charity, creating a sense of purpose for customers.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can explore partnerships with businesses to create cause-related campaigns and raise funds for cancer charities.
2. Tool Manufacturing - Tool manufacturers can create special edition or branded products that support charitable causes as a way to differentiate themselves and attract socially conscious customers.
3. E-commerce Retail - E-commerce retailers can offer customizable products that support causes, allowing customers to personalize their purchases while making a positive impact.