Catrub ONE is touted as a modern version of the classic scratching post" for cats and it's multifunctional, adaptable and modular, as well as space-saving, sustainable and easy to clean. The standing cat furniture piece helps to provide everything that cats like in the form of one compact system—it offers a cozy place for pets to sleep, playful elements, a brush for grooming and a place for cats to sharpen their claws. With this in mind, the unit is designed to be outfitted with replaceable sisal elements and scratch cardboard inserts as needed. As the needs and preferences of every cat will be different, the unit can be configured accordingly.
Catrub's flagship product, the Catrub ONE, has already been recognized with the German Design Award 2021.
Modular Cat Towers
Catrub ONE is a Modern Version of a Scratching Post for Cats
Trend Themes
1. Modular Pet Furniture - The trend of modular and multifunctional furniture for pets is on the rise, creating opportunities for companies to explore adaptable and sustainable designs.
2. Personalized Pet Products - There is a growing trend towards providing personalized pet products that cater to the unique needs and preferences of individual pets, leading to opportunities for customization and tailored solutions.
3. Sustainable Pet Accessories - As consumers become more environmentally conscious, there is an increasing demand for sustainable pet accessories, providing companies with the chance to create eco-friendly solutions for pets.
Industry Implications
1. Pet Furniture Industry - The modular cat tower is disrupting the traditional pet furniture industry, creating opportunities for new companies to enter the market with innovative and creative designs.
2. Personalized Pet Product Industry - The trend towards personalized pet products is creating opportunities in the pet product industry to tailor solutions to individual pets, potentially leading to higher customer satisfaction and loyalty.
3. Sustainable Pet Accessory Industry - The demand for sustainable pet accessories is disrupting the pet accessory industry, giving companies the chance to produce eco-friendly solutions that appeal to environmentally conscious consumers.