These Scotts PatchMaster ads target the handyman of the house who, like many red-blooded men, fears male-pattern baldness. With the help of art director Chip Davis, this blade-thinning campaign highlights the qualities of an unattractive lawn, offering the help of the grass seed brand.
Depicting handsome houses with patchy lawn-lacking front yards, these Scotts PatchMaster ads guarantee the reversal of baldness, visible plugs and the need for a combover.
Personified Balding Backyards
Scotts PatchMaster Ads Promote a Healthy Head of Grass
Trend Themes
1. Landscape Beautification - Opportunity for innovative lawn care products that can transform unattractive lawns into lush landscapes.
2. Male Grooming - Potential for disruptive innovations in male grooming products targeting insecurity about male-pattern baldness.
3. Advertising Campaigns - Trend towards creating attention-grabbing and relatable advertisements that play on common insecurities.
Industry Implications
1. Lawn Care - Opportunity for lawn care companies to develop specialized products that effectively transform patchy lawns into vibrant spaces.
2. Male Grooming - Innovations in the male grooming industry can tap into the market of men seeking solutions for hair loss and balding.
3. Marketing and Advertising - Demand for creative advertising campaigns that address common insecurities and offer relatable solutions.