The Scope 'Relentlessly Fresh' ads remind us of all the ways to make a date go terribly wrong by eating extremely smelly foods that make your breath reek for hours on end. Garlic, anyone? Or maybe sardines are more up your alley.
Either way, the Scope 'Relentlessly Fresh' ads use scratch-and-sniff images to ensure that you remember to use Scope mouthwash to avoid that nasty breath. I think the commercials are pretty funny, and effective at that. Smelling garlic hours after you've eaten is perhaps one of the most disgusting things ever.
Scratch-and-Sniff Campaigns
The Scope Relentlessly Fresh Ads are Fresh Breath Reminders
Trend Themes
1. Scratch-and-sniff Advertising - Disruptive innovation opportunity: Develop interactive advertising campaigns that engage multiple senses through scratch-and-sniff technology.
2. Personalized Hygiene Marketing - Disruptive innovation opportunity: Create targeted marketing campaigns that address specific personal hygiene concerns, such as bad breath, using personalized products and messaging.
3. Interactive Advertising Experiences - Disruptive innovation opportunity: Explore new ways to engage consumers through interactive advertising experiences, such as scratch-and-sniff images.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Revolutionize traditional advertising approaches by leveraging interactive and sensory experiences.
2. Oral Care - Disruptive innovation opportunity: Develop innovative oral care products and solutions that address specific consumer needs and concerns.
3. Marketing - Disruptive innovation opportunity: Apply emerging technologies and creative strategies to create impactful marketing campaigns that leave a lasting impression.