Taking the original design of the scooter hoverboard and giving it a breakfast-oriented twist, the Cinnamon Toast Crunch Cruiser features a cereal bowl mounted on it for enjoying a bowl on the go.
Hot off the heels of the Selfie Spoon, the Cinnamon Toast Crunch Cruiser was created by General Mills as a marketing endeavor to create a Millennial-focused vehicle.
The Cinnamon Toast Crunch Cruiser takes the design of traditional scooter hoverboards, adds a pole and holds a bowl of cereal at the optimal level for enjoyment whilst riding around. With only five in existence, the Cinnamon Toast Crunch Cruiser is a surefire example of how classic brands are appealing to younger generations through fun yet goofy creations.
Cereal Bowl Scooter Hoverboards
The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
Trend Themes
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Cereal-based Devices — The creation of devices with cereal-based components could lead to a new trend of breakfast-themed gadgets.
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Millennial-targeted Marketing — Creating quirky marketing campaigns and products could be a trend in capturing the attention of younger generations.
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Multipurpose Vehicles — Combining transportation and entertainment features could be a trend in creating unique vehicles.
Industry Implications
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Food and Beverage — Food and beverage companies could benefit from incorporating their products into unconventional devices to attract new customers.
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Manufacturing — Manufacturers have an opportunity to create unique and customized products based on consumer preferences and interests.
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Entertainment — Entertainment companies could benefit from creating unique experiences through the combination of transportation and food.