This sci-fi campaign, which promotes the film, Solo: A Star Wars Story is engaging pedestrians and encouraging those passing by to use the force.
The ad boasts an interactive screen which enables shoppers at England's Bluewater and Newcastle Metro Centre to build virtual LEGO spaceships using hand gestures. The quicker each participant manages to build the ship, the higher score they receive. This experience is furthered with a social media component as participants are invited to snap a photo with the ship's crew which can them be shared on any social platform. The experience intends to invite consumers to mimic the gestures seen through the Star Wars films, offering an interactive and engaging experience.
The campaign will be available to shoppers for the next week.
Not on front page